MoodLift by Primal Garden

Subtly conveying the power of nature through hand drawn illustrations

Primal Garden was looking for a label redesign for their supplement “MoodLift” and requested a clean design that is both playful and uplifting.

We created a concept for them that looks light and fresh, with hand drawn plant graphics that are based on the supplements’ ingredients. To further give it an “herbal remedy” flair, the product’s name and selling points are designed in brushstroke and handwritten style fonts.

The overall theme of the label uses earthy colours to appeal to organic shoppers and people who appreciate all natural ingredients.

For their launch, we also created a diagram that showcases all the ingredients in the supplement. By creating free-formed illustrations of each ingredient, we achieved a fresh and informative graphic that matches the brand and label design.