The Emerson

Expanding on their logo, we worked with The Emerson to visually attract new residents

The Emerson is an upscale urban apartment community in downtown Florence, South Carolina that is being promoted for its on-site amenities and glamorous neighbourhood.

For the opening of the apartment’s on-site office we designed signage to attract passers-by that can be displayed multiple ways, whether as a wall poster or on an A-frame. The design complements The Emerson’s logotype with a clean and classy art deco look that doesn’t overcrowd the already elegant logo.

Without compromising on aesthetic, we created this sign with high readability in mind, focusing on the prominent “Now Leasing” text that is visible from afar to attract attention.