Wet Shave Club

We created a classic look for Wet Shave Club that can be adapted into a new product line every month

Wet Shave Club in Wyoming were looking to create a label design for their subscription service which aims to bring back the traditional way of shaving. Their monthly subscription box contains everything necessary for a luxurious shave from a sharp safety razor to premium aftershaves and colognes, all of which have a different fragrance month after month.

To support the business’ personality we created a classic concept using typography that exudes a masculine vintage look and with layouts that can be applied across their different lines. We also created one cohesive hallmark of the brand name, product line and product type that are arranged to be conveniently replaced with different line names and product types as needed for their monthly product changes.